Posted January 26, 2010 by admin in Condo for Sale

Top 3 Property Endorsers – Is Property Purchase Affected by Its Endorser?

Many billboards along EDSA have been showcasing different faces of celebrities to promote their projects. The intended effect of course is that the status and believability of the endorser would transfer to the project being promoted and of course will translate to sales.

Among the many faces, three stand out nowadays:

3. John Lloyd Cruz is now the face of ‘s first in Metro Manila called La .

La is a located along Avenue just across ABS CBN. Since La Breza is Sta Lucia’s first high

rise project – sales performance of 2009 has been a little slow. Let us see if John Lloyd can rub off his

following for this project.

John Lloyd for La Breza

2. is  Century Properties new model. He now appears at flyers, websites, billboards and print ads. As the developer mentioned, Piolo embodies their target client. Young, Successful, Go-getter. 

Piolo Pascual for Century Properties

1. for SM Residences is the top endorser for 2009 appearing EVERYWHERE in Metro Manila. Inside , Ou tside SM Billboards, EDSA, SLEX, street posts, flyers, everywhere ! This Marimar phenomenon that brought stardom – almost an instant one propelled Marian to be Kapuso’s Number 1 and also making her the top property endorser of 2009.

Marian Rivera for SM residences