Posted January 26, 2010 by admin in Condo for Sale

Top 3 Property Endorsers – Is Property Purchase Affected by Its Endorser?

Many billboards along EDSA have been showcasing of celebrities to promote their projects. The intended effect of course is that the status and believability of the endorser would transfer to the project being promoted and of course will translate to sales.

Among the , three stand out nowadays:

3. John Lloyd Cruz is now the face of ‘s first in Metro Manila called La Breza.

La Breza is a condotel located along Avenue just across ABS CBN. Since La Breza is ‘s first high

rise project – of 2009 has been a little slow. Let us see if John Lloyd can rub off his

following for this project.

John Lloyd for La Breza

2. is  Century Properties new model. He now appears at flyers, websites, billboards and print ads. As the developer mentioned, Piolo embodies their target client. Young, Successful, Go-getter. 

Piolo Pascual for Century Properties

1.Marian Rivera for SM Residences is the top endorser for 2009 appearing EVERYWHERE in Metro Manila. Inside , Ou tside SM Billboards, EDSA, , street posts, flyers, everywhere ! This Marimar phenomenon that brought stardom – almost an instant one propelled Marian to be Kapuso’s Number 1 Leading Lady and also making her the top property endorser of 2009.

Marian Rivera for SM residences