Top 3 Property Endorsers – Is Property Purchase Affected by Its Endorser?
Many billboards along EDSA Metro Manila have been showcasing different faces of celebrities to promote their projects. The intended effect of course is that the status and believability of the endorser would transfer to the project being promoted and of course will translate to sales.
Among the many faces, three stand out nowadays:
3. John Lloyd Cruz is now the face of Sta Lucia’s first condominium project in Metro Manila called La Breza.
La Breza is a condotel located along Mother Ignacia Avenue just across ABS CBN. Since La Breza is Sta Lucia’s first high
rise project – sales performance of 2009 has been a little slow. Let us see if John Lloyd can rub off his blockbuster
following for this project.
2. Piolo Pascual is Century Properties new model. He now appears at flyers, websites, billboards and print ads. As the developer mentioned, Piolo embodies their target client. Young, Successful, Go-getter.
1.Marian Rivera for SM Residences is the top endorser for 2009 appearing EVERYWHERE in Metro Manila. Inside SM Malls, Ou tside SM Billboards, EDSA, SLEX, street posts, flyers, everywhere ! This Marimar phenomenon that brought stardom – almost an instant one propelled Marian to be Kapuso’s Number 1 Leading Lady and also making her the top property endorser of 2009.
